How SEO and content marketing work together

How SEO and content marketing work together

With both SEO and content in your marketing strategy, the results will be much more impressive than using either alone.

SEO and content marketing go together so well. They just work. For best results, you shouldn’t do content marketing without considering how SEO fits in. Conversely, you shouldn’t do SEO without understanding how content provides substance and connection to what ultimately matters at the heart of it all: your audience.

With both content and SEO working together, you’ll hit two bullseyes:

SEO drives targeted, relevant traffic from Google – not random people who won’t care about what you do or sell, but rather prospects who could join your audience and convert at some point. It’s so powerful, SEO drives 1,000% more traffic than organic social media.

Content marketing builds trust, authority, and loyalty with those prospects. If you’ve been paying attention, most modern consumers do diligent research before making purchases, and they want to like and trust the brands they give their money. 55% of buyers rely more deeply on content for researching and making purchase decisions than they did a year ago.

What are the major differences between SEO and content marketing?

SEO and content marketing are different but related.:

SEO is what brings targeted traffic to your site, including your content. SEO includes a set of actions you can carry out to optimize your website and content to show up in searches.
Content is how you keep those people on your pages, nurture and eventually convert them into customers. Content can be optimized for specific keyword searches that connect to the audience (and buyer’s journey stage) you want to bring in.